Transforming the fabric of any industry requirements involvement of that community; and the majority. Some will lead; others will follow. Real change requires aligned incentives and an objectiveness to see value, acknowledgement of practicality (what works), and a refined sense of curiosity to identify and test opportunities that could be game changers. Game changers do not simply happen. They require focus, leadership, passion, dedication, innovation, pilots, analysis and a strong ecosystem of committed long term partners.